3 Features Google Ads Brings To Your Marketing Strategy Table

If you want to generate the best results for your business’s growth, you’ll need a healthy mix of digital marketing strategies. While SEO is the top dog at long-term growth as it gives websites a healthy boost of organic traffic, it needs proper supplementation to work well. Pay Per Click (PPC) Advertising is SEO’s match made in heaven, and pairing them forms the ultimate resources for digital advertising.

To further supplement SEO, Google Ads has made it easier for businesses to invest in advertising space and even track data and statistics of ad success. When your company has an idea of what the best practices are, it makes it easier to boost SEO in various ways. Here are some digital advertising tips that Google Ads can do to create tons of successful advertising campaigns:

1. Keyword Research is Supplemented

Unique keywords are always sought after by digital marketers, as these are often the realistic search entries that people input when searching for something. Keyword research can be said to be a black-and-white endeavor that gives plenty of businesses the same resources for digital advertising. With this making digital marketing cookie-cutter, it pays to invest in software like Google Ads to view various data showing niche statistics.

The whole system of Google reports all statistics to advertisers, such as the search queries, keywords used, and other data forms that can show weak and strong points. Those with difficulties trying to figure out their keyword system will benefit from the tools found in Google Ads. Another great use of Google Ads is the ability to view profitable keywords. You can access statistics regarding the keywords that generate the most leads, CTRs, and other conversions. By using this data, you’ll quickly find more unique keywords and mesh them together for maximum functionality.

2. Click-Through Rates Will Be Boosted

Organic click-through rates or CTRs are often poorly received by many websites due to bad titles and poorly-optimized meta descriptions. What gets people to click on pages and view them is a well-formulated title that captures their attention. Losing out on this first impression may have your visitors click on your website, see that the content is sub-par, and leave instantly. They may end up avoiding your website altogether. When visitors leave immediately, the bounce rate increases, damaging SEO scores.

You can further optimize content and view overall SEO element effectiveness through ad reports using the dashboard. Viewing assets and navigating the user control panel can show you the best practices you have previously implemented. With this knowledge, your future content can be modified to boost SEO performance and rankings due to better CTRs and fewer bounce rates.

3. Organic Visitors Will Be Tracked

In online shopping and eCommerce, people take around a dozen visits to a new page before deciding to purchase products found there. They likely go searching for reviews, opinions, and other videos to inform them well enough to make an educated decision on their purchase. By finding out what kind of content people like to see and continuously visit, you can create more content to follow up on the ones that pique the interests of visitors.


Google Ads is a powerful tool that works in tandem with Google’s search engine, making this an invaluable tool for any business. By investing properly in resources for digital advertising, you can improve your company’s visibility and strengthen your SEO scores along with other methods. Putting in the work and analyzing data will be beneficial to business processes, so utilizing the knowledge of your best and worst practices will boost growth.

The Advertiser’s Guide is a digital advertising strategies guide that aims to assist business owners to succeed in their marketing efforts. Our guides focus on the importance of strategies and planning to ensure proper growth and returns on investments. To learn more about formulating the right action plan, check out our guides today.

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James LePage
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