The online marketplace is a fiercely competitive landscape, especially with the many factors that have now come into play in advertising. Now more than ever, it is crucial to take every competitive advantage you can get by employing the best online advertising methods. One of the pathways you definitely need to consider is Facebook Ads.
There is an art to running Facebook Ads that maximizes its results and reach. A careful balance must be achieved to get the most returns for the least amount of money, which is incredibly important for small to medium businesses. As such, this article will go over some of the best online advertising methods to make the most out of your Facebook Ads.
1. Use different targeting strategies for different types of customers
Marketers will advise you to start small, especially if you’re a local business with a small target market. This strategy makes sense in the beginning, but it doesn’t mean that you should limit yourself to one-size-fits-all targeting methods.
Statistics have shown that a highly focused approach for Facebook Ads is more effective for repeat business than it is for capturing new customers. You can launch a more targeted campaign designed to reach past customers, and then build a separate campaign dedicated to potential clients. Make sure that you use different ads for both campaigns, as the needs of the target audience will likely vary.
2. Funnel your traffic
If you have a website that accounts for the majority of your business transactions, your Facebook Ads should be pushing your potential leads to it. This is especially important for acquiring new leads.
For returning or repeat customers, you might want to redirect them to a page that lists your new promotions and how they could possibly take advantage of these. You can also lead them to exclusive offers as a way of showing your gratitude for their continued support.
If you don’t have a website and prefer to conduct your business over Facebook, consider various ads that direct them to your page or your inbox.
3. Use videos
Video marketing is the key to success in many online marketing campaigns, as they are one of the most prevalent forms of content that many users consume. Videos can be incredibly entertaining to the viewer, and they are also an efficient way to deliver plenty of information.
There are also numerous ways to go about videos, from customer interviews to unboxing videos. Local businesses also have a huge opportunity to showcase the community and the locale as the backdrop of their content. You can even give your customers a tour of your store, introducing and educating them about your brand along the way.
There are three important tenets in running effective Facebook Ads: targeting the right audience, funneling your leads, and engaging them using videos. Whether you are a local business with a brick and mortar store or an eCommerce website trying to get new customers, these are the core strategies you have to take in order to maximize your success.
If you’re looking for other tips and tricks you can employ to make sure you’re using the best online advertising methods, send us a message at The Advertiser’s Guide. We have all the resources you need to achieve the success you’re hoping for.