With hundreds upon thousands of emails lying around in our email accounts, one might wonder how to effectively utilize email marketing to grow their business. After all, sending an email and having it lost in that pile is of no use and only a waste of time.
If this is the reason you might want to remove email marketing from your overall strategy, you might want to reconsider. It is still one of the best ways to get in touch with your customers, whether it be to remind them that they still have items in their virtual shopping cart or to share your latest and greatest creations with them.
This would be the case, however, if your email is clicked on in the first place.
The question, then, would be how to make your emails stand out from the rest. To help you entice your audience to open your emails, here are a few tips on what you can do:
1. Time them properly
Timing is everything. Even if you have crafted the best email in existence, sending it at the wrong time can mean that it is not seen and quickly gets buried among the others.
How do you know what time is best? If you are unhappy with the results you are getting right now and are sticking to a schedule, test sending out the emails at different times. If there is any improvement in click rates, then stick to that! If not, then keep on testing until you find one that delivers the results you want.
2. Thoroughly check the emails
Check the emails thoroughly before sending them out. There might be aspects in the email that are wrong, including the design and content. Double-checking your message can help you make sure that the email you send to your audience is free from any errors or points of confusion, helping you build a more reputable brand.
You also have to look into how responsive your emails are on mobile phones, especially now when most internet users utilize such devices. You have to make sure everything in your email renders correctly on both small and large screens. That way, people on the go can still easily understand what your email has to offer, increasing your click rates.
3. Test your campaigns
If you have multiple campaigns for the same audience, it pays to test which one gives you a better result. For example, you can have two variations of an email sent to a small portion of your customer base. Whichever one shows an improvement over the other, that is the one you will want to send to the rest.
Put simply, you are trying to optimize the results of your efforts, and you can figure out what works and what does not by testing different options,
Implement these three tips we have shared with you, and we guarantee that you will see a significant improvement in your email marketing campaigns. If you have already done all of these and are still yet to see any results, feel free to opt for the myriad of email marketing services out there.
With plenty of experience under their belt, they will create a custom solution just for you to ensure that each of your emails makes an impact. Plus, with the increase of click rates and even a boost in your revenue, this is an investment that is more than worth it.
Are you looking for more digital advertising tips to improve your overall marketing strategy? From PPC boosting tips to digital marketing 101s, the Advertiser’s Guide is here to get you the information you need. Improve your marketing today and check out what we have for you.