SEO is an integral part of online advertising for businesses, and every brand looking to succeed in today’s competitive markets should know how to utilize it to their advantage.
Your website is your business’s online hub, and to drive sales, it needs to be visible to your target audience. By optimizing your website, having relevant content, and employing a comprehensive marketing strategy, your site can gain the traction that it needs to grow your brand.
Each person who clicks through your site is a potential customer. Just as you would display signs, sales announcements, and other marketing media in front of a brick-and-mortar store to encourage people to walk in, SEO is how to do that online.
Below are five easy ways to optimize your website for search engines and boost your site’s traffic:
1. Choose an appropriate domain name
Your domain name is your site’s web address that visitors can use to find you. If they already know about your website, they can simply type your domain name into the search bar and be directed to it. The truth, however, is that most people are not going to remember your domain name. When searching for a particular product or service, most people use a search engine like Google. You will have to be in their good graces to drive more traffic to your site.
The mere presence of a domain name is not enough. Readability and authority are major factors that search engines like Google consider when ranking your page because they identify your site.
Given the importance of your website domain, ensure your site is properly named before it goes live. Visitors should be able to remember it without too much difficulty. Additionally, the complete web address, called the URL, should lead your visitors to specific pages on your site. Remember not to use special characters and hashbangs. The key is to keep the URL simple and memorable.
2. Create page titles and descriptions
Every page on your site should be titled and contain a brief description so that readers and search engines know what they are about. Make sure your copy is clear and concise, containing your target keywords and phrases so that Google can find you and rank you accordingly.
3. Use anchor text
Most bloggers, brands, and businesses ignore the power of anchor text. Anchor texts are links that take your visitors directly to another page within your site or to other websites.
There are two primary ways to utilize anchor text to improve visitor engagement:
- Link to a piece of important information or a product page to guide your visitors
- Link to content within your site to increase brand awareness
When it comes to anchor text, always think like a user. If you feel like some information is lacking or needs to be reinforced, link back to an important source or product page to increase your brand’s credibility. Linking to your own content is also important for SEO because it helps search engines map your site’s structure and the relevance of your content.
Be careful not to use too many anchor texts on a page, though, as it might overwhelm your visitors with too much information. They may just skip them altogether, which search engines will see as a red flag.
4. Add alt text to your images
Alt texts are what guide search engines when reading images on your website. In short, your images should have a description that makes it easier for the search engine to understand what the image on your website is about. It should be written as accurately and concisely as possible. You can also include the name of your business and your target keywords, as this will further boost your SEO efforts.
5. Ensure your website has a structure
By giving every page on your website appropriate titles and subtitles, search engines can better understand your content. Follow the text header hierarchy using H1 for the title, H2 for major headers, and so on. Subheadings divide your content into sections, which makes it easier for the search engines to digest your content and text structure.
By following our valuable SEO tips, you can ensure that search engines will be able to read your website and determine how your site should be ranked. By staying on top of your SEO goals and getting ranked for your key terms, you will be making it easier for visitors to find you and consider buying your products and services.
If you’re looking for more resources for digital marketing, check out our plans to enjoy guides, tips, and tricks from the pros to everyday advertisers and business owners.