Pay-Per-Click (PPC) campaigns are highly effective, and they can deliver results a lot faster than many other marketing strategies. However, running a successful campaign is not always easy. You need to be smart about your decisions if you want to keep up with Google’s constant changes and have a successful campaign.
To help you achieve that, we have provided a few tips that can help you whenever you use Google Ads.
1. Use more ad text
Google has made revisions on the ad text options that now provide more opportunities to snag a top spot on SERPs. The most recent changes now allow for a third headline and a second description, which together increase the characters you can use to better convey your message to your target audience. Albeit not required, taking advantage of this feature is a good choice.
2. Improve quality scores
Continuous monitoring of your quality scores and improving them, when needed, are crucial in Google Ads this year. Keep in mind Google’s three determining factors to identify keyword quality scores: CTR (Click-Through-Rate), ad relevance, and landing page experience.
Keywords with quality scores on the lower end may be paused, which is why you need to put in the effort to improve the quality scores of your keywords. Make a point to review your landing pages’ content and their speeds regularly. The landing pages must also contain the right content that will address searchers’ intent.
3. Test re-marketing
Not every user who clicks on your ads will purchase—that’s just a given. Today, consumers take their time before purchasing a product, which usually involves a lot of research, reading reviews, and comparing alternatives. While they’re at it, you need to keep your brand visible and on their mind, which is why it’s a good idea to test out re-marketing through Google Ads.
All you need to do is embed a tracking pixel on the website, perform audience segmentation, and wait for results. You will be able to stay in the minds of people who have shown interest in your product or service—and who knows—they might finally make a purchase.
4. Always optimize
One thing you need to keep in mind when it comes to Google Ads is that you always need to be ready to optimize. It is an ongoing process and, at the same time, Google is constantly making changes to their paid programs and offering new features for advertisers.
You do not want to miss out on any of these! It is best to take advantage of them as much as possible because they might just bring your PPC campaigns to the next level.
5. Use geo-targeting
You can adjust your ad bids to specific locations so only relevant people will click on your ads. That way, you get to save more money. With geo-targeting, you are able to avoid unnecessary clicks that are costing you more than you might afford. For best results, focus your bids on where your customers are physically located.
These are the tips that can help you with your Google Ads. If you want to get the best from your PPC campaigns, you should take proactive measures to keep up with the changing digital times. Checking out other resources for digital advertising will help you stay up-to-date.
Are you looking for reliable resources for digital advertising? The Advertiser’s Guide offers quality resources that can help you improve your digital presence. Feel free to browse through our articles or send us a message.