5 Surefire Ways to Speed Up Your Site – Our Guide

We live in such a fast-paced world today. We don’t like the idea of having to wait in line for our favorite coffee or getting stuck in heavy traffic on our way home. We also don’t like waiting for our food, and we most certainly don’t like waiting for websites that take forever to load!

This is the reality that business owners have to acknowledge and prepare for. Page speed is a crucial factor that can spell a website’s success or failure. No matter how wonderful a site is, if it doesn’t load fast enough, it will go to waste. Figures from Google back this: 53% of mobile visitors leave a page that takes more than three seconds to load. Aside from this, a slow loading speed also harms a website’s performance on search engines.

If you have a slow loading website, the good news is that there’s still something that you can do. Here are five surefire methods to improve your page speed and maximize your site’s potential:

1. Compress Your Files

This is a fundamental step in improving your website’s speed, especially if it has a significant amount of elements. One tool you can use for this is Gzip, which is helpful in reducing the size of HTML and CSS files. However, it’s not ideal to use this on image files as it can reduce their quality.

2. Optimize All Images

Speaking of images, another way to speed up your site is to ensure that all images in it are optimized and compressed for web purposes. The best file format to use is PNG for graphics and JPEGs for photographs.

If your website has plenty of images, you may also put some of them together into fewer output files through CSS Sprites. This reduces the latency and number of round trips produced, which consequently improves your page speed.

3. Minimize Redirects

Having plenty of redirects increases HTTP requests, which then reduces your page’s speed. To word it simpler, your visitors need to go through multiple connections before they can land on the new page. It’s a lot like arriving much later with connecting flights than with a direct one.

Redirects are helpful in sending your visitors to the right pages on your website. However, having too much of them can seriously slow down your website. That said, examine all your current redirects and determine how you can reduce it.

4. Improve Server Response Time

Google recommends a response time of under 200ms, while everything over 500ms is an issue.

You can slowly but surely work your way to this benchmark figure by reviewing different performance metrics. Moreover, you can implement some methods such as using fast and reliable web hosting, configuring caching, optimizing databases, and minifying scripts.

5. Constantly Review Your Progress

After working on the methods mentioned above, don’t forget to keep track of your website’s performance. Take note of every progress or success as well as the technique that may have caused such a result. Record all outcomes to give you a clear idea of what works and what doesn’t.

Lastly but most importantly, never settle with what you have achieved so far. In anything and everything, remember that there is always room for improvement. After celebrating your wins, you should get back to work and identify areas that may need further improvement.


When it comes to website development and maintenance, page speed must be among your top priorities. It has such a remarkable impact on your business—it can significantly affect your visitors’ decision to stay or leave. Furthermore, it influences your performance on search engines.

That said, there’s no reason to despair if you have a slow website. You can speed it up and maximize its full potential by exploring the methods mentioned above and constantly working on improving your site.

At The Advertisers Guide, we have one goal: to help small businesses like yours become a better advertiser through the resources, guides, and tips and tricks that we compile. For more of these digital marketing tips, you can check our website regularly or sign up to get these straight to your inbox!

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James LePage
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