8 Tips to Improve Your Email Marketing Strategy Efforts

There are many digital marketing strategies that businesses have utilized over the years, yet a fail-proof one is email marketing. This is possible, especially if you know how to do it right. Marketing via email is an effective way to connect and nurture your leads, and eventually, turn them into loyal and paying customers. If you want to ensure that you are doing email marketing the right way, here are eight tips for you to consider:

Focus on One Thing at a Time

As much as you want to squeeze in all your offers in one email, keep in mind that doing this can hurt your efforts. Never offer more than one product or service in the same email because this will leave your users confused with what you’re trying to achieve.

Get Clear On How They Can Reach You

So, you’ve sent out the email, what happens next? How would an interested customer get your product or service? Or rather, how would they reach you? Make sure that you have clear Call-To-Actions (CTAs) in your email, or else, your efforts will be ineffective because users will not be able to reach you.

Personalize Your Approach

Getting personal in emails is not a difficult task. In fact, the easiest step you can take is to include their names in the greeting and in the middle of a sentence. That way, you get higher chances of engaging the reader. Don’t worry; you don’t have to do this manually. You can use email marketing tools, such as MailChimp, to personalize your emails on your behalf.

If you will be adding visuals in your email (which is highly recommended), make sure to add trackable URLs in the image tags. In doing so, you get to see the number of people who clicked on the image. Data is very powerful, especially when it comes to email marketing. If you find out that your pictures don’t get enough clicks, then you will have the data to know what steps you need to take to improve it.

Consider Plain Text

If you cater to audiences that suffer from slower Internet connections and you still want to get your message out, consider sending emails in plain text instead. In doing so, make sure that they’re structured properly, and they’re engaging. Aside from that, plain text has faster-loading time, so this demographic can still be reached.

Create Attention-Grabbing Subject Lines

The subject is one of the most important parts of your email. A great way to grab attention using the subject line is to use the recipient’s name and make sure to add in an urgency factor. Test out various subject lines and find out what works best in the long run.

Be Nice And Give Freebies

Freebies don’t need to be a lot – it could be as simple as a how-to guide or a listicle that will educate your email recipients. To make it even better, don’t ask for anything in return. That way, you get to build a trust factor that can boost your engagement rates.

It’s Not All About Selling

Keep in mind that your emails don’t necessarily have to sell a product all the time. Sometimes, all you need is to provide valuable content without asking for anything in return. Provide relevant information to your customers, and focus on helping them out, and you’ll be surprised at the results that may come out of this strategy.


There is no hard, fast rule when it comes to email marketing, as it requires continuous optimization to ensure that you’re meeting your target audience’s needs. Aside from the useful tips mentioned above, an effective way to keep you on the right track is to research and read more digital marketing articles online.

A great source of digital marketing tips is The Advertisers Guide. We discuss various tips that will help you boost your digital marketing strategy. Browse our different topics now to see how we can help you best!

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James LePage
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