The holiday season is almost upon us, and while many are preparing for gift-giving and endless celebrations, the business world is gearing up for boosts in traffic, growth, and customers. Shoppers are willing to spend more significantly during the holidays, which is why most brands make sure to use the season to their advantage.
Although the demand for shopping will definitely increase, keep in mind that other brands plan for the same thing. With such a competitive market, it can be difficult to cut through the noise of the holiday season. This is especially true for email marketing campaigns, as it can be easy to get lost in the sea of other brands.
Fortunately, there are ways to ensure that your customers click and convert. You’ll need to craft lucrative and engaging content, along with other practices intended to capture your customers’ attention. Without further ado, here’s how to create a holiday email marketing campaign that resonates:
1 - Entrust your holiday emails to automation
Email marketing entails skill, but success will ultimately depend on your ability to reach the right people with the right message, and at the right time. This is how email markets increase rates and engagement, but to do this effectively, you need the help of marketing automation.
In addition to proper scheduling and content creation, these marketing platforms can also support your CRM efforts. They will be programmed to enhance and segment your contact lists accordingly, allowing you to carefully track abandoned cart rates.
You’ll also be able to come up with a seasonal welcome email, where you can easily reach out to new subscribers upon signing up. Creating one with special discounts and holiday themes will lure them further into the sales funnel, resulting in more purchases.
2 - Create a holiday email campaign schedule
While it’s good for business to remain in action once the holiday season rolls around, it’s always best to start early. In doing so, you’re able to prepare your content in advance, leaving you enough time for trials and errors. Starting early will also help you reach your prospects better, as the holiday season can leave people simply uninterested in reading your email—especially after having received thousands of holiday emails already.
The shopping season can cause email fatigue, so it’s best to engage and strategize early. Timing your emails will help compel your prospects to engage more, and once you see an opening, never hesitate to follow up!
3 - Craft holiday-themed emails
Sending an email essentially means you’re making a request—you’re kindly asking for the recipient to read your email, and ultimately, react based on the content. That said, you need to make sure your content is worth their while. Provide something of value, such as special promotions and discounts.
Your campaigns will also do well with fun and festive designs, which should include a good color palette, visual graphics, and of course, the holiday spirit. Never abandon your brand, however—make sure to find a way to play around with the holiday themes, all the while incorporating your brand personality.
Prepping For A Holly, Jolly Email Marketing Campaign
Cutting through the noise of the holiday season can be difficult, especially since countless other brands are vying for customer attention. However, the opportunities provided by this time of the year should never be taken lightly. Keep these email marketing tips in mind to ensure your business holiday success—you’ll be ending the year with a bang!
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