Digital Marketing 101 – A Beginner’s Guide to Starting a Campaign

In today’s society, a business can only survive for as long as their visibility to their consumers remains intact. It is for this reason that business owners invest in their advertising strategies—to bring their products and services within the scope of potential customers.

Thanks to the advancements in technology, advertising and marketing campaigns have been made more accessible through the realm of the internet. Much like any strategy, however, it is only as effective as its capability to catch attention, which is why employing proper digital marketing solutions is necessary to stay relevant in this market.

What makes digital marketing an effective tool?

The audience accessible online provides business owners with an opportunity to expand their brand’s visibility on a larger scope through some simple marketing techniques. By employing proper digital marketing strategies, you can produce better results capable of reaching a huge base of potential customers.

More than that, proper digital marketing strategies can also provide valuable insight that won’t be garnered through traditional means. While similarly effective, print media cannot easily provide data such as how many people have seen the ads, liked the ads, or have shared these ads. This data is essential when it comes to understanding how your strategies can be improved.

How can you streamline your digital marketing strategy?

Starting a digital marketing strategy is not as easy as simply creating a digital advertisement, which is why many prefer outsourcing this task to a reputable digital marketing agency. To help you get your footing, however, here are four simple tips to get you started on your digital marketing campaign:

1.  Check your competitors’ strategies

Competitive Analysis Example
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Strategies cannot work without base data, and the simplest way to gather this is by looking in on your competition. This seemingly short-handed technique can provide valuable insight to your target audience, as well as the particulars of what works and what doesn’t. By utilizing similar strategies as your competitors and improving on them, you can get ahead of the competition and provide better advertisements.

2.  Review the platforms to use

Not all online platforms are the same, which is why a basic review of your demographics can help immensely. Through a simple review, you can see which online platforms your users utilize more. By doing so, you can make the most out of the limited budget you have while still gaining the best traction for your marketing strategy.

3.  Create value-adding content

Today’s marketing trend holds content in high regard compared to advertisements. Your consumers would much rather view businesses that are perceived as “high-quality”—which is why a heavy emphasis is placed on what value your content has for your consumers. This, in turn, breeds loyalty, which can inevitably increase your sales through repeat customers over having to continually find new ones.

4.  Analyze your Data

As stated, the benefit that digital marketing provides you is the insightful data reciprocated by your users. Constantly reviewing your stats—like the number of views, clicks, subscriptions, and so on—can allow you to steer your marketing efforts towards a better direction.


Digital marketing strategies, much like any marketing trend, must be closely monitored to receive the best results. Through the proper use of data, you can continually improve and spread your brand to new heights—allowing your business to stay competitive in today’s age.

Are you looking for more tips for digital advertising in today’s age? At The Advertiser’s Guide, we collate all the resources, guides, tips, and tricks that you will need to navigate today’s marketing world!

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James LePage
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