It goes without saying that Facebook has a massive user base. In fact, there are over two billion active users on this social media networking site. Almost every person, no matter what age or social class, has most likely heard…
Being a business owner can be very difficult. However, social media and modern technology have made it possible to market to a wide audience at your convenience. Once you understand the basics of how your chosen platform works, it will…
There is much data to be gathered about your target market, including their behaviors and other statistics. However, sometimes, companies find themselves with more data than they know what to do with. It may be overwhelming at times, but the…
Facebook advertising is an efficient way of marketing a small or medium enterprise. If you have a Shopify e-commerce store, a Facebook Ads campaign can drive plenty of traffic to your site. However, setting up an ads campaign is not…
After months or maybe even years of planning and hard work, you’ve finally done it—you’ve started your own business! Whether that’s a product or service, now you can focus on getting the attention of potential customers. It’s important to have…
In a short answer: yes, they most probably are! If your conversion rates are consistently down, then you might want to consider taking a look at your current page load speeds. But how exactly do you determine when a page…
Every web developer hopes to provide users with the best possible experience. What epitomizes a “good experience” will vary from developer to developer. On Google, a “good experience” comprises meeting or exceeding all metric thresholds for its Core Web Vitals.…
Great products and good demand are not enough to generate business today. In a crowded market, you have to position your products in a way that attracts attention—today, that means being great at marketing yourself through the internet. Successfully running…
The online marketplace is a fiercely competitive landscape, especially with the many factors that have now come into play in advertising. Now more than ever, it is crucial to take every competitive advantage you can get by employing the best…
In digital marketing, an unspoken truth that continues to remain relevant to this day is that wasting money is a mistake that any marketer should avoid. No matter how big or small your operations are, wasting the money that you’ve…
