Social media platforms like Facebook have reported a log of billions of users as of today. Recent years have seen exponential growth for social media platforms, with the usage times increasing each year. As Facebook continues to grow, the more they continue to innovate and create new services for its users. If you are one of the regular users of the social media app, you have likely seen a surge in digital advertisements for products that the app deems you may want. With Facebook’s newest form of digital advertising called Dynamic Product Ads, companies are able to secure a slot and showcase a catalog of their products on people’s timelines. Along with these catalogs that can showcase multiple products, they can also add video media ads and other images like 3-dimensional ones.
It has been found that these ads have shown an increase in click-through rates and conversions, with a percentage of up to 20% depending on how well these are laid out. With any kind of advertising scheme, your brand needs to devise a strategy prior to investing big. Here are tips to target your audience with Facebook’s Dynamic Product Ads:
Utilize Custom Audiences To Your Advantage
Facebook has a feature that permits page owners to create custom lists using email addresses, phone numbers, profiles on the app, and other IDs. With these custom lists, you can find customers who are particularly interested in the products you have to offer. When people interact with your page, whether it be a like, a click on your page profile, or commenting, you can interact with these people and try and convert them into buyers. Additionally, use headlines that are attractive to buyers, such as promos and discounts or loyalty rewards, which is usually what people shopping online look for.
Consider The Extent Of Your Audiences
If your business does not deal with international audiences, there will be no point in throwing your advertisements to the international community. Consider how far the range of your business is, such as within a specific area or state so that you can target social media users closer to your business location. You can also exclude certain product ads from certain viewers, such as specified genders, ages, educational levels, interests, and even searches on the app. An example would be if you were selling liquor products, target the ads to those above the drinking age or the age to purchase alcohol, and prevent younger users from seeing it.
Feature A Partial Catalog
When considering what items to showcase, put out a selection that does not encompass the entirety of your catalog. It is best to feature your best products that are the backbone of your business to maximize the conversion rates of leads to buyers. Remember that you want people to be intrigued about your products, so try to give them reasons to visit your site and browse around. As appealing it is to showcase everything, some products of your catalog, such as the best sellers and most purchased ones are the ones that should be prioritized.
Experiment As Much As You Can!
While some strategies can work for most businesses, not all are one-size-fits-all. With advertising, it is often trial and error with strategies, such as determining headlines and descriptions and fitting them with amazing images or video campaigns.
Facebook Dynamic Advertisements are definitely cutting-edge and an invaluable tool that can help with the conversion of leads to clients. The secret to advertising is to test strategies repeatedly to see what works best for your company. If anything seems too complicated, it is always a good idea to invest in the services of digital advertising and marketing professionals.
For the best tips and tricks regarding digital advertising techniques, our resources at The Advertiser’s Guide are readily available for your viewing. Browse our site today!