Generating leads is one of the most difficult aspects of being an entrepreneur, and pulling out all the stops to convert web traffic into quality leads can be frustrating if you don’t see growth. While it may seem challenging, it’s definitely not impossible! Many marketers, companies, and small businesses have generated more leads as a direct result of blogging regularly, with some seeing as much as 67 percent more leads compared to those that don’t blog.
Following some of the best digital marketing tips can outline blogging’s benefits and how it can result in better lead generation for your business.
How to Turn High Blog Traffic into Leads
When writing content for your blog, it’s important not to fall into the trap of writing content just for the sake of it. Blog content should be anchored on your customer base with a heavy reliance on data-driven insights to ensure that writing efforts are targeted, relevant, and will bring in results. Turning high blog traffic into lead generation can be done in several ways, among which include the following:
Writing Quality Content
Many digital marketing articles online will tell you to write good quality content because it’s a proven way to improve your content marketing strategy. Your blog posts should be easy to read, engaging, and incorporate good SEO practices, such as including relevant keywords and phrases.
Do not spout useless words; everything you present to your audience must be of value, answer the questions they may have in mind, and address their pain points. Good blog content also covers topics that are interesting and up-to-date.
Grouping Blog Posts Into Topic Clusters
Building topic clusters not only helps you stay organized, but it also allows search engines to determine your business’ area of expertise by understanding the relationship between each web page. Audiences that search for a particular topic will see that you’ve written plenty of quality and timely content around it, so take time identifying which clusters are bringing the highest traffic and lead conversions for your website. Focus on those and develop a content calendar to build more credibility for your brand and rank higher on search engines.
Understanding Your Buyers
Remember the goal of writing and who you’re writing for when you create content for your blog. The intention is to understand your buyer and write content that will be of value to them in some way, whether that’s to inform, to engage, or to address specific needs and pain points that they have. By doing this, you can create content not only for the sake of it but to ensure that it meets the needs and wants of your buyers.
Inviting Visitors to Subscribe to Your Content
Although blog content might be valuable for customers, it isn’t always a guarantee that they’ll convert into a promising sales lead right away. Some may be on the lookout for more interesting content before making the decision, which is why it’s important to nurture these potential leads by allowing them to receive more of what you can offer.
Adding a subscription option will allow you to keep interested people in your database until they’re ready to convert.
Using a Strong Call to Action (CTA)
Your blog post can be as compelling as you can make it, but if it doesn’t invite your reader to take the next step, all it would’ve been was a nice read and a missed opportunity. Giving potential customers an option to follow through will make it more likely to convert them into leads to guide them through the sales funnel.
At the end of your blog post, incorporate a clear, concise, and strong call to action. If your business offers teledermatology services, then you might say something like, “Contact us for a free consultation today!”
Blogs are a great way to take website visitors and turn them into leads that you can eventually convert to customers. They engage audiences, provide relevant content, and add something of value to your content strategy. Different resources for digital advertising will consistently promote blogging, and for a good reason: good content always brings in more business.
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