Ways to Boost Your Website Speed and Gain More Customers

Businesses that manage a website should know that there’s more to merely owning a website—you have to make an effort to update it frequently and ensure everything is working well. It includes having a fast-loading website that offers relevant content and utilizes digital advertising to promote the products or services you’re showcasing online.

If you find that your website takes more than three seconds to load completely, it’s considered a poor-performing website. As a result, you can expect to lose visitors, which then leads to fewer conversions. You will have to improve your website’s performance to attract more users and get your customers on your site to stay for an extended period.

Your website’s speed plays an integral role in improving the user experience of your customers. They also affect search engine optimization (SEO) and conversion rates, so it’s necessary to learn how to uplift your site performance to achieve a higher online ranking!

If you want to increase your web traffic and improve your customer engagement, then keep reading below to find out how to make your site run faster.

Determine Your Current Website Performance

There are free speed tests online, which you can use to check how your website is doing. If you test your site often, you can determine any necessary improvements you need to ensure your platform is stable and free from issues. Besides that, initiating a speed test can help web developers monitor which part of your website is the cause behind the delayed speeds—and, in turn, provide a corresponding solution.

Utilize a Content Delivery Network

A content delivery network (CDN) helps improve your website’s performance by caching or storing data across various locations worldwide. Usually, you can find the servers used for CDN caching nearer to the end-users than the host or origin server.

As a result, any content requests are transferred directly to a CDN server than to a hosting server. If you applied a CDN, you could expect to achieve a significant reduction in your website’s page loading time.

Learn to Optimize Your Images

The images you use on your website consist of a considerable portion of your web traffic. As such, they take the longest to load on your platform because they come in larger sizes as compared to your other files. Fortunately, you can solve your problem by considering image optimization to improve your site’s loading speed.

You can easily optimize your images by minimizing their resolution, compressing them for web use, and decreasing their dimensions. You can seek reliable image optimizers and compressors online or use several optimizing software that you can download for free.

Practice Minimizing Your Code

Minimizing your code helps improve your website’s performance by taking out elements that your computer does not need so that your website can understand the remaining code to run properly. It involves code comments, whitespace, and irrelevant semicolons that can only end up messing up your code.

Minimization allows your CSS and JavaScript files to reduce their size to help your online channel load faster in a browser and consume smaller bandwidth. While this offers little changes, if you pair it up with other ways to improve your web performance, you can expect to see a huge difference in your website’s performance!


Your company’s website needs to run properly and load in under three seconds if you want to increase your chances of maintaining your visitors long enough to convert them into customers. If you’re lost, an expert can help teach you how to improve your digital marketing tactics and maintain your website accordingly.

Are you looking for articles on digital advertising strategies to assist you in running your business? The Advertisers Guide is an online platform that offers resources, guides, tips & tricks, and other useful content to help your business improve in the industry you’re in. Check out our articles for more information!

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James LePage
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