Moving into the digital space is an essential part of any business that wants to improve their brand’s visibility. Small to Medium Enterprises (SMEs) are now adapting to online platforms by creating a WordPress site to connect with their customers easier.

Business owners who aren’t familiar with running a website will need to adapt to the different issues that must be addressed in running a site. In particular, website speed optimization is one of the many obstacles that online brands will have to deal with to ensure that their online platforms serve their customers well.

Performing website speed optimization

Speed optimization is necessary for brands that primarily conduct business through virtual means. A delay in your delivery of content or your customers’ online transactions can cause your site’s Search Engine Results Pages (SERP) ranking and client satisfaction to drop decrease. On the other hand, having a faster website increases your conversion rates by proving that your service is well-equipped to handle your customers’ needs.

In this article, we will share three site management tips to increase your website’s load times:

1. Optimize your site’s images

The modern consumer has a much smaller attention span, which is why information is easily accessible through the Internet. Because of this, people are much more attracted to visuals and video content compared to reading large blocks of texts on websites and apps.

Over half of a website is usually composed of images, whether it’s through a social media platform or on an online retailing website. Your image file sizes make up a huge bulk of your site’s loading speed. The smaller your image sizes are, the faster your site’s load speed will be. Downloading a WordPress image optimization plugin allows you to compress your image sizes without sacrificing its quality.

2. Clean your plugins

Your site’s front-end is prone to generating at slower times if you don’t know how to handle your plugins properly. A common misconception that online business owners spread around is that having multiple plugins installed to your site will automatically make it slower.

The reality is that your plugins’ presence isn’t always actively interacting with your site’s coding. This is why you need to clean any unused plugins to reduce load times to assess if your website needs it online. Make sure to do a routine check-up of your site’s plugin and regularly update it to ensure that they’re up-to-date for security and performance enhancement.

3. Invest in a quality web hosting plan

The best way to deal with ensuring faster load times is by securing a better subscription plan from your web hosting service. If your website is just starting out, you might have availed for a cheaper plan with a lower bandwidth limitation. As your site grows, you’ll need to accommodate not just the increase in your content but also the digital foot traffic that can grow exponentially in a matter of days.

Outgrowing your host’s plan is a typical step in expanding your website’s reach. You should know when to upgrade your plan to make sure that your site’s bandwidth capacity exceeds your daily server usage.

Conclusion

As a business owner, you should be open to learning new and effective methods for running your company. Furthermore, expanding your business’ operations will require you to adapt and get used to modern business practices. The key to making sure that you’re a step ahead of your competitors is by doing your own research in dealing with potential problems that you may have in the future.

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