Optimizing your site’s speed is a crucial component in driving customer sales, especially with today’s fast-paced market. Site loading speed deeply affects your site’s organic ranking, which started with Google’s algorithm in 2010. Although this was primarily focused on website loading speeds on desktops, mobile websites have also become a prominent factor in considering higher organic rankings due to the stronger processing capabilities of modern smartphones.
Improving your site’s Search Engine Optimization (SEO) practices can lead you to gain higher conversion rates. Besides keyword targeting and link building, site speed is also a factor that can also significantly raise your ranking on the Search Engine Results Pages (SERPs).
The relationship between speed and conversion rates
Studies from Unbounce reported that 70% of online consumers consider loading speed in their willingness to purchase a product. A delay as short as three seconds long has led to over 22% of individuals to close their browser’s tab, while 15% are more likely to visit a competitor. Speed plays an integral role in your customer’s user experience, which directly impacts their opinion and preference towards your services.
In this article, we will share three tips in optimizing your site loading speeds:
1. Subscribe to a reliable hosting provider
Your hosting provider will dictate the size of the content that you want to upload to your site. Likewise, your subscription package will dictate your servers’ quality from shared to dedicated, which will considerably affect your site’s loading speed. Make sure that you find a web host that’s closest to your region and ensure that you purchase a bandwidth capacity that can handle the volume of your average online traffic.
2. Balance your use of heavy media
Many websites end up sacrificing their site’s performance due to too much content. If you start investing in content with large file sizes, such as animations and videos, you may end up consuming your server’s bandwidth, creating a delay in its latency.
Make sure that you strike a balance in creating compelling visuals and media on your site while ensuring you don’t go overboard in your aesthetic choices. Compressing the files is an excellent way to maintain the volume of content on your site without delaying your loading times.
3. Use Accelerated Mobile Pages (AMPs)
Smartphones have become essential products to modern consumers thanks to their capacity for mobile network connectivity. Because of this, Google launched a “Speed Update” to optimize search engine functions to cater to mobile devices.
Designing your website for mobile viewing allows you to tap into markets that prefer mobile devices to access websites and apps. AMPs are bare-boned HTML copies of existing web pages that allow faster load times than the standard HTML5 format. Curating your websites to take advantage of AMPs will then increase your site’s overall load speeds through mobile devices.
Sometimes, automated updates of plug-ins and software can lead to slower load times if you don’t manage to optimize them for your site. Keep in mind that you should make it a habit to frequently test your site’s speed to see if your website’s performance remains consistent. Also, remember that the best way to maintain your site’s optimization is by detecting issues early on and addressing them quickly.
Staying ahead with the trends in digital marketing practices will give you an edge in today’s online-centric market.
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