When it comes to building an online presence or setting up an online business, having a website may seem enough to satisfy your needs. Unfortunately, merely getting your website up does not mean your job is done. There are plenty of things you must do to ensure that it works well!
Among them is SEO. Search engine optimization plays an integral part in your website, as it is responsible for its rankings. Generally, the higher your website’s rankings on search engine results pages, the better it will perform. That said, one of the most critical factors in SEO is your website’s speed. Here is why:
The advantages of a speedy website
When we talk about speed, we are mainly talking about load times. The longer a website takes to load, the likelier visitors will leave, even before the website has finished loading. It is generally accepted that loading times should be no more than two seconds. Any more than that will put your website at risk of turning visitors away. This is a signal that search engines, like Google, use to help determine a website’s rank, as it plays a significant role in the user experience.
In other words, the speed of your website will affect its rank significantly. That is because Google takes user experience seriously, and website load times can affect that. With good load speeds, you will be rewarded with better rankings for your website, boosting your online presence.
Another factor of a fast-loading website is the competitive edge that it provides. Remember, the slower your website, the likelier it is that potential customers will leave. This will hurt your conversion rates and revenue. If your competitors have websites with faster load times, you will be indirectly leading all your traffic to their websites instead, putting your business in peril.
That said, a fast website allows you to maximize your conversion rates, improving them significantly. Even if the conversion rates go up by a mere one or two percent, that still boosts your revenue!
Optimizing your website for speed
You want to make sure you do not fall behind your competitors when it comes to website loading speeds. But how do you make sure your website is optimized to avoid losing potential customers? There are a few ways you go about this.
The first thing you should do is see how fast your website is loading. Tools like PageSpeed Insights will test this for you, giving you the numbers that you need. It will also suggest different ways to improve your website’s load speeds if necessary.
After that, you can share the recommendations with your IT staff or apply the fixes yourself if you have the know-how. Some of these changes may include compressing your images to make them smaller and creating templates for different website elements, such as buttons and content.
Speed is the name of the game, especially since the average internet user today is impatient. With that in mind, test your website to see whether it loads fast enough. If it does not, then act immediately to improve its performance. After all, the longer you have a slow-loading website, the more potential customers and revenue opportunities you lose.
If you have no idea how to improve your website’s speed, we recommend working with a digital agency with expertise in SEO. They will analyze your website for the possible causes of slow load times and use the necessary tactics to improve the speed significantly. As a result, you can enjoy more conversions that will boost your website’s rank and help you remain competitive.
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